Established in 2020 by Irma Markeviciute, IRMA MARKEVICIUTE is an independently owned luxury fashion label based in Dubai, United Arab Emirates. There is a "reason why I use my full name on the label", says designer. "I want to take a full responsibility of my creations, therefore I use my name". "We are not specializing in unique leisure, office, occasion-wear or in-house designed garments. I am a woman and I design for women like me. Therefore I break any rule of style. I wear a ruffle skirt with a man's shirt at work and I can can wear a romantic dress while I'm on the beach. We are women - the nature itself allows us to live and dress the way we want and I want to explore that freedom". Label cares for an impeccable tailoring and is based on the philosophy of affordable luxury, designed for the modern woman. “I design for myself, my friends and for all the beautiful and strong feminine women out there. Would never put in collection any garment I don’t love. Feel very happy to dress those open minded, worldly, energetic ladies who know what they want and aren’t afraid to chase after it.” With product categories expanding from leisure, office, occasion-wear, to day-wear and separates, the IRMA MARKEVICIUTE label embodies an effortless aesthetic with an underlying air of subtle luxury. New collection and different inspiration is presented every season giving you an opportunity to express your ever-changing style and individuality.

"The dresses won't change the world, but the women who wear them will"

– Irma Markeviciute


Online fashion store for taste-makers and trend-breakers all over the world. When it comes to online shopping for women looking for the latest fashion trends. Every new season brings fresh and latest fashion for women. And it becomes important for you to keep up with the current trend.

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